Guest blog from OTM community member, Annette Densham – a genuine Publicity Genie.

With the survival rate of micro businesses teetering around 60%, making it to the fifth year in business is an awesome achievement.

Annette Densham, Publicity Genie tells her story about Surviving Five Years in Business

If I do say so myself.

This year marks five years in business. Apparently, I am a high achiever; in the top five percent of businesses who make it past the first two years.

When I look back over the first few years, I am amazed I made it.

As a woman in business, there are a few complications (children, household responsibilities and self-care).  However, one of the biggest challenges was the complete lack of business nous. After working most of my life in a corporate setting with a team backing me up.  I did not have to know everything. I delegated, redirected or outsourced.  When you have a big budget, you can do this.

Entrepreneurship is different. Way, way, way different.

You go into business with a great idea; a solution to a problem that you have the skills to solve.  That is the easy bit.  It is all the other things you must make work in business that ensures your growth and profitability.  Such as administrative skills, systems and processes, customer service, finance, bookkeeping, web development, social media, marketing … You might tick some of the boxes but chances are, not all. The thing is even if you do tick all the boxes, who really can do all of the things you need to do in business well ALL THE TIME?

Quite often, when you start a small business, you begin with little capital (like me) so being able to engage a team to help with all the business management side is not possible.

So begins the frenzy of business growth. The long hours trying to get everything done. Family and friends looking at you like you are crazy because you should just go get a job (after all, it is more secure). Losing clients because trying to be everything in your business means something must give. Worrying about how you will pay rent because you have no time to market. Getting sick because you are burning the candles at both ends. Goodness … I am tired just thinking about it. Feeling like a loser because you cannot do everything.

Something must give. At about the 18-month mark, that something is YOU.  So how do you stay sane during this time … this very crucially important time. The first couple of years is what decides your business longevity.  How you cope and the lessons you learn.

This is what I learnt.

STOP – sometimes you have to stop and rest. While the urge to push through to meet a deadline is strong, it will ultimately crush you; something will give – your health, relationship, your mind.  Take some time to do something for you – go for a walk, catch up with a friend, take off your shoes and go stand on the grass.

ASK – for help.  Ok, you may not be able to afford to pay someone so look for someone in the same  boat as you and swap skills. Exchange skills. Collaborate.

NETWORK – you have to leave your office otherwise you will go crackers with only yourself to talk to (that is called insanity). Networking is one of the best PR and marketing activities you can do. It helps promote your product or services.

PERFECT – as much as I would like to be perfect, I am not.  No one is.  Even one of the world’s smartest men – Stephen Hawking – says even the universe is not perfect, how can we expect to be? Strive to be authentic and accountable, rather than perfect. With perfection, there is no room to grow.

MISTAKES – oh my … have I made some doozies.  Have you? I bet you have (see above if you think you haven’t).  If you have been late getting work in, said the wrong thing, missed opportunities because you were looking the wrong way, embrace this as a lesson in business.  Mistakes are opportunities to do better next time.

SELF-CARE – Stop and take time for yourself. As women, we tend to put everyone else first.  So even after working for 10-12 hours to get a job done, we leave our little bedroom office to make dinner, drive kids to sport, do the grocery shopping, get the washing in … I am not saying men do not do these things but in my experience (and according to many studies), women do the bulk of domestic chores.  My suggestion is take some time for you … even 60 minutes a day to read a book, take a walk, ring a friend or watch an episode of Game of Thrones.

Small Business Resources

Did Annette’s story sound familiar?  Her story is so true for many of us running businesses.  If you’d like to connect with us just make contact here.  We can help you to get access to some great free or low cost resources for starting, growing and sustaining your business.  Or, if you’re ready to invest in some professional marketing, PR or growth strategy initiatives we can help with that too.

About Annette Densham

Annette is the Publicity Genie; an international award winning PR whiz kid, author, speaker and publicity trainer. Her true passion is storytelling. At 15, she got her start at a suburban newspaper and was hooked. Over the past 30 years, she has written for The Australian, Daily Telegraph, Australian Financial Review, The Senior, Diabetic Living, PR Daily and Forklift Action. From forklifts to tax, to theatre lights and sport, to senior issues and health, Annette has covered hundreds of stories. Transitioning to corporate communications, Annette used her journalistic skills to secure millions of dollars in publicity for her clients tapping into not only the media but social media and online platforms. Annette is committed to helping small business owners learn how to tap into the power of publicity and storytelling to raise their profile, stand out and make more money through her online programs and workshops. She knows what makes a good story and how to leverage that for maximum impact. Annette is a member of the OTM Community, collaborating with us on client projects and industry initiatives.

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