Last Friday 16th September in Sydney, Amy and I attended the 2016 Digital Marketing Forum (#dmforum2016) hosted by The Australian and Sensis. We love keeping abreast of the latest and greatest ideas and insights so that we can pass on the best advice for our clients. This Forum was no exception with key insights and real experiences from a panel that included some of Australia’s leading digital innovators.
The Forum was moderated by Jackson Hewett, Associate Editor – Commercial at The Australian with panelists including: Naomi Shepherd, Head of Brand Australia & NZ at Facebook and Instagram, Justin Dry, CEO and Co-Founder at Vinomofo, Kate Morris, Founder of Adore Beauty and Dan Gregory, CEO at The Impossible Institute.
The panel discussed their successes in challenging the status quo using digital marketing and how to take advantage of the tools supplied by the likes of Facebook and Instagram, Google, LinkedIn and more. It was all about digital brand building, engagement and growth from a SMB perspective.
An interesting point made by Sensis CEO, John Allan was that the main challenge SMB’s face is how to position their business in the now digital world. According to Allan, SMB’s now have the opportunity to really challenge big business. Social media has opened the door to building strong relationships with prospect and current clients
According to the 2016 Sensis eBusiness Report, 48% of small, 54% of medium and 79% of large businesses now have a social media presence. The report also suggested that 69% of Australians have a social media account and the frequency of social media use is increasing with 57% of people accessing it every day or most days. Now is the time to get digital, jump onboard and don’t get left behind!
It was apparent across the panel that leveraging data and analytics is critical to understanding the way your audience is engaging with your content or brand.
Morris said businesses who aren’t using Google Analytics on their website are “crackers”. Google Analytics provides fantastic insight into website visitor behavior and their demographic information.
One of Gregory’s suggestions was to follow your competitors online and keep up to speed with what they are doing. This creates a great opportunity to see where you could be making an impact or improving your online strategy!
Throughout his career he has also found that the ‘real’ content, the raw unpolished material often is received more positively stating that, “The video content that works most effectively in Facebook is not the highly polished professional stuff. It’s the on the fly.”
The Digital Marketing Forum reinforced the influential role social media now plays in SMB’s and as a result, the opportunity these companies have to make an impression on their current and future audiences.
For more information or to discuss how Digital Marketing can help your business please contact me – Issy Taylor.