Celebrate your achievements.
Industry awards can put your organisation in the spotlight and help you to stand out as a leader in your field. External recognition can build your brand and your reputation and validate your capabilities in the minds of clients and prospects. They can also help to bolster your appeal to new employees and team members.
Thinking of entering an Awards competition in your industry?
Here are a few tips for putting your best foot forward:
1. Give yourself plenty of time to prepare. Brainstorm and agree on the anchor and theme of your submission; make note of submission deadlines and assign the writing, review and approvals responsibilities early. If there are clients or third parties involved make sure you get their buy-in early to avoid a roadblock on approvals at the last minute.
2. Analyse the criteria and make sure your entry is fully compliant with the specifications and the evaluation criteria.
3. Work with your team to gather all the relevant information including quantifiable metrics and supporting artefacts such as imagery, reports, testimonials and more.
4. Be creative when putting everything together – text and graphics – into a compelling story of your achievements.
Finalists and Winners. Celebrate your success.
It doesn’t end with winning the award – you need a communications plan that celebrates your success and lauds you as a top performer in your industry. Your communications plan should start from the minute you are shortlisted, with the next milestone when you are announced as a winner or other type of nominated recipient. Be prepared and ensure that you have the internal audiences identified (board, executive management, staff, project teams etc) as well as external audiences (partners, customers, prospects, media…).
Then think about how you will communicate with each group.
At this point, a stakeholder or audience communications matrix will start formulating in your mind. The Communications methods could include social media posts, blog posts, web banners, emails, video interviews, press releases, media interviews, presentations and more. Even simple things like adding the award to your email signature and letterhead and highlight it in your annual report. Remember to focus each communication piece to your particular target audience.
Need a hand getting started? Contact our team.
And, on a related note, congratulations to our client Procensol who’s project with Queensland’s Department of Environment and Heritage Protection was named the winner in the Process Excellence Awards 2016.