What a year 2016 has been at OTM. We started off at full pace in January with a project to help the Queensland Department of Education improve the experience of…
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What happens when you undertake strategic planning in an evolving, changing environment – change driven by growth, disruption or other market forces. Maybe it’s indicative of the time of year,…
Social media is a big task, you’ve got to get the content, post timing and imagery right, consistently across all platforms To help lighten the load, we’ve put together the…
If I type ‘Change’ into an online thesaurus there are forty synonyms that come back – and that’s just in the noun list! Of those forty I will guarantee that…
We’re excited to announce the next evolution in the OTM brand, with our new business name The OTM Company. We love a good acronym though, so you can just refer…
Last Friday 16th September in Sydney, Amy and I attended the 2016 Digital Marketing Forum (#dmforum2016) hosted by The Australian and Sensis. We love keeping abreast of the latest and…
According to a recent Marketing Profs survey "Marketers say they currently spend 11.7% of their annual budget on social media, on average" (closer to 9% for B2B) When implemented successfully,...
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The change and disruption created by M&A can mean high levels of excitement but also equally high levels of uncertainty from all stakeholders involved. According to the 2016 EY Global…
Zoella Sugg is a YouTube vlogger, she posts about fashion, makeup and her dog Nala. Her YouTube channel has 10 million subscribers with over 664.4 million views. Overall, YouTube has…
But how do you connect with them in a meaningful way that cuts through the noise? Get credible, that’s how! We all know that communication is essential to building long-term…
