Co-design with market research and stakeholder engagement

By February 27, 2017Blog, Featured

Put your head above the parapet. Research and engage and let your stakeholders co-design better decisions for your business.

The best decisions are based not only on intuition, but on knowledge, understanding and insight.  The best way to get knowledge, understanding and insight is to keep an eye on your marketplace, conduct research, monitor intelligence sources, and of course, engage with key stakeholders.  By doing your research and engaging with the people that matter (your customers, employees, constituents, community), you are on the way to co-designing your strategy; on your way to better decisions.

So what is co-design in the world of stakeholder engagement; and why is it part of an article on market research?

Co-design starts with people.  It is the process of working collaboratively with people to design strategies, policies, programs or solutions that work for them.  To do this, a range of insights are gathered to understand peoples’ wants, needs, barriers and the drivers for change.  These insights are collected through research and engagement: surveys, interviews, workshops or other chosen methods of community consultation; good insights are grounded in research from within the local context and beyond.

Bringing your stakeholders’ voices into the decision-making room.

All these engagement and research efforts then mean that you can take the ‘voices’ of the stakeholders into the room with key decision makers to assist with co-designing a strategy or an outcome.  This collaborative approach to developing a strategy, grounded in real experiences, brings an unparalleled level of inclusion and stakeholder empowerment that the simple “buy in” consultation approach cannot match.

By co-designing through research and engagement you get real insights.  You get the real information to challenge assumptions and to preapre measured, realistic and reliable solutions.


OTM’s research, engagement and strategy experts can help you design the best method to gather the insights you need for better decision making.  Learn more about our market research service here.

About Amy Ward

Amy Ward is a strategic communications and management consultant. She is the founder and director of OTM, a successful management consultancy, specialising in strategy, commercialisation, communications, change and marketing. Her professional experience spans commercial organisations, government and not for profits. For close to twenty years she has worked with complex B2B and innovative B2C programs and services across diverse industries such as information technology, eHealth, primary health and community care, telecommunications, mining and resources, management consulting, process control, integrated transport, geospatial, sustainability, retail (online) and more. Amy is generous in volunteering her expertise as a mentor and as an advisor. In addition to her day job at OTM she is a board director for Communify, an advisor for the Inclusive Brisbane Board, Professional Advice Alliance and a mentor for the Queensland Government’s Mentoring 4 Growth program.

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