In an effort to do our bit to help our clients and community during the COVID-19 pandemic we have set up a free virtual helpline for marketers, communicators, creatives and business leaders to give you a platform to ask your questions – big or small.  So far we’ve received questions about media and press release strategies, alternatives to event marketing, how to communicate with employees, whether to join the hoards doing email, webinar and other forms of digital marketing, how to approach high-value complex sales engagements that are usually done in person in various countries over several quarters….the list of questions is growing.

We’re making sure each person who submits a question gets an answer tailored to their business or situation.  We’re also making the questions anonymous and posting them into the Q&A list on our website for all to see.  The intent here is to help as many people as possible – no strings attached.

So if you have a question you’d like to submit you can do it via the form on our COVID-19 Virtual Helpline page, or simply email your question to us privately.


The COVID-19 Comms and Marketing Questions and Answers so far

Dive into your data! Recognise where the majority of your revenue comes from and focus on service delivery across the most effective channel based on your analytics. Localise with Google Ad spend, or segment your EDM messaging to suit the most engaged user lists or consumers geographically.

Get close to your CFO and technology team, talk about necessity. If there is a need to run lean for while, turn off what’s not working!

 

Get an understanding of everyone’s skills and their way of working.

Develop your overall team goals. e.g. Always putting the customer first in decision making.
Understand the value of a multi-disciplinary team structure or Subject Matter Expert (SME) teams.

Work out whether Agile is the right delivery methodology for your business by researching it’s advantages.

Read SPRINT Marketing for shorter iterative solutions: https://www.thesprintbook.com/

Or read an excellent overview of GOV.UK Service Manual on Agile delivery

 

Category: Agile

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Amy Ward

About Amy Ward

Amy Ward is a strategic communications and management consultant. She is the founder and director of OTM, a successful management consultancy, specialising in strategy, commercialisation, communications, change and marketing. Her professional experience spans commercial organisations, government and not for profits. For close to twenty years she has worked with complex B2B and innovative B2C programs and services across diverse industries such as information technology, eHealth, primary health and community care, telecommunications, mining and resources, management consulting, process control, integrated transport, geospatial, sustainability, retail (online) and more. Amy is generous in volunteering her expertise as a mentor and as an advisor. In addition to her day job at OTM she is a board director for Communify, an advisor for the Inclusive Brisbane Board, Professional Advice Alliance and a mentor for the Queensland Government’s Mentoring 4 Growth program.