In an effort to do our bit to help our clients and community during the COVID-19 pandemic we have set up a free virtual helpline for marketers, communicators, creatives and business leaders to give you a platform to ask your questions – big or small. So far we’ve received questions about media and press release strategies, alternatives to event marketing, how to communicate with employees, whether to join the hoards doing email, webinar and other forms of digital marketing, how to approach high-value complex sales engagements that are usually done in person in various countries over several quarters….the list of questions is growing.
We’re making sure each person who submits a question gets an answer tailored to their business or situation. We’re also making the questions anonymous and posting them into the Q&A list on our website for all to see. The intent here is to help as many people as possible – no strings attached.
The COVID-19 Comms and Marketing Questions and Answers so far
The most important thing is to keep your brand promise.
Focus on the purpose that you’re delivering on and why your customers and users should keep coming back to you.
Personal human experience is emphasised and easily recognised through video – messaging comes across more genuine and authentic from a champion and believer of your brand.
Can I still be up-beat and fun with my marketing at the moment? I have a personal brand that is all about vitality.
This is a great question and one that even those of us who do not have a personal brand wondering about in different degrees. We think you should stay true to your brand and continue to share vitality with your network and clients. It is our view that people will welcome up-beat and positive messages right now, as long as they are sensitive in tone and delivery. Stay authentic and honest; be helpful; offer friendly relief from the dearth of difficult health and economic news.