In an effort to do our bit to help our clients and community during the COVID-19 pandemic we have set up a free virtual helpline for marketers, communicators, creatives and business leaders to give you a platform to ask your questions – big or small. So far we’ve received questions about media and press release strategies, alternatives to event marketing, how to communicate with employees, whether to join the hoards doing email, webinar and other forms of digital marketing, how to approach high-value complex sales engagements that are usually done in person in various countries over several quarters….the list of questions is growing.
We’re making sure each person who submits a question gets an answer tailored to their business or situation. We’re also making the questions anonymous and posting them into the Q&A list on our website for all to see. The intent here is to help as many people as possible – no strings attached.
The COVID-19 Comms and Marketing Questions and Answers so far
We don’t think so!
Don’t write yourself off, you can still demonstrate your value with clever documentation – bring your business objectives and KPI results to the forefront of your case. Articulate how you are truly adding value and what deliberate decisions you made to improve core business activities.
Dive into your data! Recognise where the majority of your revenue comes from and focus on service delivery across the most effective channel based on your analytics. Localise with Google Ad spend, or segment your EDM messaging to suit the most engaged user lists or consumers geographically.
Get close to your CFO and technology team, talk about necessity. If there is a need to run lean for while, turn off what’s not working!
Keeping employees feeling secure in these rapidly changing times is a continual challenge. Reassure your staff by communicating useful information quickly and regularly in a calm, honest and succinct way. It can be helpful to develop a communications plan and we have created a COVID19 Internal Communications Plan Template free for you to use which will guide you through this process. Key things to consider are:
- Identify the purpose of your organisation and how this is threatened by the crisis.
- Identify the actions you need to focus on, linking them to your key purpose.
- Identify your crisis communication team. Nominate a respected senior member of staff as your spokesperson. Your team may include members of communications, legal, information technology, human resources and health and safety teams.
- Identify the channels you will use to communicate with your staff. These may include email, text messaging, phone, intranet pages, online collaboration tools or physical messaging. Ensure that the channels you select are accessible by staff who may be unable to access online systems.
- Determine the frequency of your communications on each channel. How will you keep your staff informed without overwhelming them.
- Consider two way communication, let employees know how to contact you to ask questions or raise issues.
- Create a central location for information on your intranet or in a fact sheet that can be emailed to staff without access to the intranet.
- Brief your line managers, let them know what to say and how to help their team members.
- In the case that staff may have to be laid off communicate quickly and clearly, directing people to both internal and external support services.
Reassure your staff by letting them know how they you will support them while providing prompt and consistent advice on their role and responsibilities connecting their actions to the wider purpose and aims of your organisation.