
Media Release: Long-time partners, OTM and Integral will build an end-to-end brand, digital and customer experience offering that’s not readily available in the Australian market. BRISBANE, AUSTRALIA – 28 April…
Effective digital marketing helps you to be found online, to attract and engage new customers, to learn from prospects and customers alike and to keep customers and grow them into advocates.
A clear digital marketing strategy sets a foundation for success. It is comprehensive in its make-up, it is flexible and adaptable in nature and it is designed to support the achievement of the overall business, marketing and customer goals. It is more than a technology and systems integration plan. It should be a cultural, structural, operational and digital strategy with customer experience, integrated brand growth and continuous improvement at its core.
It’s a big list! …Marketing Automation, Email Marketing, Landing Pages, Campaign Management, Marketing Programs, Lead Generation, Prediction/Scoring, Lead Management, CRM Integration, Social Media Marketing, Mobile Marketing, Resource Management, Marketing Analytics, Digital Asset Management, Digital Advertising, Content Management, Search Engine Optimisation, Content Marketing, User Experience, Customer Experience, Earned Media, Owned Media, Paid Media, Data Visualisation, eCommerce, Listening, Brand Monitoring….
Strategy
As with our other programs, before we begin working with you on your digital marketing we need to get to know you – a bit like a first date. We research your industry and ask you the questions that we need to know the answers to so that together we can develop the best digital marketing strategy for you.
Customer
By understanding customer (and potential customer) behaviour, needs and insights and marrying that with the goals of the business we can help modern marketing leaders to create the optimal digital marketing strategy.
Systems
A good digital marketing strategy will consider the organisational and operational structure of the marketing and customer teams to enable truly integrated campaigning that leverages the content and data across all digital marketing functions and platforms for a better result; and ultimately a better customer experience.
Contact us for a complimentary Q&A about your digital marketing needs
call us on +61 (0) 7 3112 0229 or click below.
Media Release: Long-time partners, OTM and Integral will build an end-to-end brand, digital and customer experience offering that’s not readily available in the Australian market. BRISBANE, AUSTRALIA – 28 April…
Some simple SEO reminders from Neil Patel and Eric Siu of Marketing School. The podcast is only four minutes long and worth a listen for those of us looking to…
Yes, email has been around since the dawn of digital marketing; and smart marketers know that whilst perhaps not as sexy as its new social media cousins, email is still…
Last week’s Office of the Queensland Chief Entrepreneur Pop-up Event at The Capital, hosted by Chris Titley revealed the serial entrepreneur, Afterpay Australia Managing Director and Co-Founder, Nick Molnar. If…
OTM provides a full digital marketing service, through from strategy to execution. This includes digital marketing strategy, customer profiling and customer journey mapping, martech scans and comparisons, system recommendations, system set-up, social media marketing, email marketing, digital advertising and more.
To book a free 15-min consult or for further information,
call us on +61 (0) 7 3112 0229 or click below.