According to a recent Marketing Profs survey "Marketers say they currently spend 11.7% of their annual budget on social media, on average" (closer to 9% for B2B) When implemented successfully,...
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Good digital marketing transcends technology.
Effective digital marketing helps you to be found online, to attract and engage new customers, to learn from prospects and customers alike and to keep customers and grow them into advocates.
Digital Marketing Strategy
A clear digital marketing strategy sets a foundation for success. It is comprehensive in its make-up, it is flexible and adaptable in nature and it is designed to support the achievement of the overall business, marketing and customer goals. It is more than a technology and systems integration plan. It should be a cultural, structural, operational and digital strategy with customer experience, integrated brand growth and continuous improvement at its core.
So what does digital marketing comprise?
It’s a big list! …Marketing Automation, Email Marketing, Landing Pages, Campaign Management, Marketing Programs, Lead Generation, Prediction/Scoring, Lead Management, CRM Integration, Social Media Marketing, Mobile Marketing, Resource Management, Marketing Analytics, Digital Asset Management, Digital Advertising, Content Management, Search Engine Optimisation, Content Marketing, User Experience, Customer Experience, Earned Media, Owned Media, Paid Media, Data Visualisation, eCommerce, Listening, Brand Monitoring….
