Community platform for communicators and marketers who have had to rapidly adapt to a changing market in the face of the COVID-19 pandemic.
These have been drastic times. As we stayed apart in 2020 in order to band together, our global efforts of social distancing have had significant impacts on the way we do business. We’ve had to be careful, smart, strategic and creative, to keep businesses operating and mitigate anxiety for employees, members, clients and suppliers.
We believe in the creative power of the human mind and by putting our heads together, we can come up with creative and innovative solutions to help many brands come out the other side of this.
To do our bit, we launched OTM Outreach 2020. It is a free virtual helpline and shared platform for marketing, communications, and creative advice and insights. Whether you have questions about digital marketing, content creation, public relations, client or employee communications or change management, we’re here to help our community communicate and respond as best they can in this changing climate.
The helpline to submit questions is available via the form below. We also hosted a live weekly Q&A sessions in the first half of the year. Recordings are available on our blog and the OTM Outreach 2020 Half Yearly Report is now available for download.
Recorded Live Q&A Webinars | Related articles
Submit your question to our Free Virtual Helpline using the form below:
Your questions answered
WORK IN PROGRESS – FAQ will be filled in as questions are submitted. Please note that our team members are providing their support to you free of charge. We’ll set aside 1-hour each day to review questions and send responses.
Dive into your data! Recognise where the majority of your revenue comes from and focus on service delivery across the most effective channel based on your analytics. Localise with Google Ad spend, or segment your EDM messaging to suit the most engaged user lists or consumers geographically.
Get close to your CFO and technology team, talk about necessity. If there is a need to run lean for while, turn off what’s not working!
Get an understanding of everyone’s skills and their way of working.
Develop your overall team goals. e.g. Always putting the customer first in decision making.
Understand the value of a multi-disciplinary team structure or Subject Matter Expert (SME) teams.
Work out whether Agile is the right delivery methodology for your business by researching it’s advantages.
Read SPRINT Marketing for shorter iterative solutions: https://www.thesprintbook.com/
Or read an excellent overview of GOV.UK Service Manual on Agile delivery
How do I submit a question to the virtual helpline?
- Fill in the form above, or Email your question directly to our shared Helpline mailbox.