Free Communications, Marketing and Digital Helpline

Free advice to communicators and marketers who must rapidly adapt to a dramatically changing market in the face of the COVID-19 pandemic.

These are drastic times. As we stay apart in order to band together, our global efforts of social distancing are having significant impacts on the way we do business. If we’re not careful, smart, strategic and creative, this crisis could see many small businesses close their doors; or see larger organisations with anxious employees/suppliers/clients.

But we believe in the creative power of the human mind. We know that if we put our heads together, we can come up with creative and innovative solutions to help many businesses come out the other side of this.

To do our bit, we’re launching a free virtual helpline for marketing, communications, and creative advice. Whether you have questions about digital marketing, content creation, public relations, client or employee communications or change management, we’re here to help our community communicate and respond as best they can in this changing climate.

The helpline to submit questions is available via the form below.  We also hosted a live weekly Q&A session for 10 weeks since March.  Recordings are available on our blog and we’ll be making a full series report available soon.  Click here to request a copy of the report when it is ready.

OTM Outreach Finale – Mega Panel.

Recording link and series report to come soon.  Click here if you’d like to be notified when the series report is ready.

Your questions answered

WORK IN PROGRESS – FAQ will be filled in as questions are submitted.   Please note that our team members are providing their support to you free of charge.  We’ll set aside 1-hour each day to review questions and send responses.

Some of our OTM staff have hosted, co-hosted or assisted in setting up online events with varying participant numbers.
We can provide specific assistance if you are interested in shifting to the online event space.

Here are some links to cloud services that you could use: 

https://www.inxpo.com/
https://www.adobe.com/products/adobeconnect.html 
https://www.on24.com/ 
https://www.choruscallaustralia.com.au/event-conferencing/
https://www.cvent.com/au/event-management-software/virtual-event-solutions 
https://whova.com/
https://www.runtheworld.today/
https://hopin.to/  


Articles:
https://sloanreview.mit.edu/article/how-to-make-your-now-virtual-event-shine/  

Social livestream platforms include: 

Webinar platform options include: 

  • 6connex: Available on any browser or device, with no download required. Features include flexible registration, social media integration, and real-time analytics. 
  • Crowdcast: Can be joined through a single URL. Tools include built-in registration forms, analytics, replays, and more. 
  • Demio: Allows for pre-recorded or live webinars—or a mix of both. Includes private chat, interactive polls, call-to-action buttons, and other features. 
  • Livestorm: On-demand webinars from Livestorm include integrations with Google Analytics, Slack, and various engagement tools. 
  • WebinarNinja: No need to download software for this platform, which offers paid and free events, 1,000+ app integrations, and even Facebook Pixel ad tracking. 
  • Zoom: Can have one host, group chat—and even offers breakout rooms. Plans cover from 100 to 10,000 view-only attendees. 
  • YouTube Livestream: A free and easy option for streaming live webinars.

The advice from our panel…

  • Keep it simple, focus on the content and don’t worry too much about the delivery mechanism.  Particularly for inhouse meetings it is important that people have a platform to get the information they need.
  • Plan. Plan. Plan.  Test. Test. Test. Rehearse. Market……It is relatively easy to set up an event, but the planning, testing, rehearsing and marketing of the event is often overlooked.  Just as you wouldn’t wing an in-person event, make sure you spend the time preparing and marketing for your online event.
  • Resource your event appropriately.  Depending on the magnitude of your event it is worth having a production person supporting you – someone who can be a co-host of your webinar, manage the digitial interactions with Q&A, facilitate conversations etc.  The idea is that the presenter or facilitator should be focusing on doing just that, and their should be someone behind the scenes making sure the production all works.
Category: Events

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