Free Communications, Marketing and Digital Helpline

Free advice to communicators and marketers who must rapidly adapt to a dramatically changing market in the face of the COVID-19 pandemic.

These are drastic times. As we stay apart in order to band together, our global efforts of social distancing are having significant impacts on the way we do business. If we’re not careful, smart, strategic and creative, this crisis could see many small businesses close their doors; or see larger organisations with anxious employees/suppliers/clients.

But we believe in the creative power of the human mind. We know that if we put our heads together, we can come up with creative and innovative solutions to help many businesses come out the other side of this.

To do our bit, we’re launching a free virtual helpline for marketing, communications, and creative advice. Whether you have questions about digital marketing, content creation, public relations, client or employee communications or change management, we’re here to help our community communicate and respond as best they can in this changing climate.

The helpline to submit questions is available via the form below.  We also hosted a live weekly Q&A session for 10 weeks since March.  Recordings are available on our blog and we’ll be making a full series report available soon.  Click here to request a copy of the report when it is ready.

OTM Outreach Finale – Mega Panel.

Recording link and series report to come soon.  Click here if you’d like to be notified when the series report is ready.

Your questions answered

WORK IN PROGRESS – FAQ will be filled in as questions are submitted.   Please note that our team members are providing their support to you free of charge.  We’ll set aside 1-hour each day to review questions and send responses.

It is important to consider your messaging and distribution strategy carefully at this time as the digital and print media is very full of Coronavirus news. Consider how your organisation can be of assistance and if your good news demonstrates how you are well placed to help.  The link between your news and Coronavirus needs to be genuine and compelling to ensure you do not appear opportunistic nor indifferent.  

If you do decide that your news is genuinely appropriate at the moment our suggestions would include: 

  • Write a media release and share it with relevant media in the industries you are targeting  
  • Self publish an article on your own website/blog and also make sure there is a feature on your home page 
  • Self publish an article on LinkedIn 
  • Create a post on social media 
  • Consider setting up a paid digital campaign, advertising on social media such as LinkedIn, Facebook or Instagram (platform depends on who you are trying to reach) 
  • Use testimonials from existing clients or users 
  • Send an announcement via email to your existing database encouraging them to share the news with their networks 
  • Depending on who you are trying to reach it is important that in any of the communications or advertising activities you have a clear call to action so that you can capture people’s interest quickly. This could be a landing page on your website with a form to convert; it could be a form or other call to action within the digital advertisement itself (i.e. a Facebook form, Facebook callback button) 

Great question that I’m sure we are all feeling right now.  Our advice is that yes, you should be doing digital marketing, however make sure that what you are sending/posting/publishing is relevant to your audience right now.  In short:

  • Make sure you are addressing a need with your communications
  • Make it creative and engaging
  • Send it to the relevant people
  • Don’t pop up out of the blue in someone’s inbox unless it is going to make sense for their current situation.

See 17:48 – 18.40 in this recorded webinar for more on this question.

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