Rapid response rates and rave results from a simple, low cost, integrated campaign. Why such a good response?
The campaign was well thought out by the client; the message was tailored to the target audience of surveyors; the call to action was simple and the delivery of the message was consistent across email, presentation and print.
- First, pre-conference email with call to action.
- Second, conference presentation with call to action.
- Third, printed card on conference chairs with call to action.
UrbisPro achieved a 59% acquisition rate of users on its new cloud based search portal within a few days of launching the campaign.
OTM is thrilled to have been able to support UrbisPro in managing this campaign.