Engage and convert customers when they’re on the move.

Untitled design(6)These days most of us are constantly connected, we want to to find what we want when we want it, especially when we’re on the go. Searching online on a mobile device can be extremely frustrating particularly when pages don’t scroll properly or the text is so small you have to keep zooming in.

So how important is it for a business to have a mobile friendly website?

According to a recent Deloitte survey, almost 80% of Australians surveyed have a smart phone and there are roughly 15 million smartphones in use in Australia – on average Australians check their phones thirty times a day.

Google recently undertook a study to gauge perceptions of mobile friendly sites and this is what they found:

  • While nearly 75% of users prefer a mobile-friendly site, 96% of consumers say they’ve encountered sites that were clearly not designed for mobile devices.
  • 67% of mobile users say that when they visit a mobile-friendly site, they’re more likely to buy a site’s product or service
  • 48% of users say they feel frustrated and annoyed when they get to a site that’s not mobile-friendly
  • 52% of users said that a bad mobile experience made them less likely to engage with a company
  • 48% said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business

“With mobile searches having overtaken desktop searches, there’s absolutely no excuse to not go mobile-friendly. Maximise that conversion rate!” – Tom, Director of MangoMatter

So there you have it – mobile users will seek out and actively engage with mobile-friendly sites. But having a mobile-friendly site is not just about increasing sales, its about improving the experience your customers have with you, building brand love and engaging your audience in a way that is meaningful for them.

To find out if your site is mobile friendly take the Google test.

For further advice on upgrading your website to a mobile friendly site that gives a consistent experience, contact the OTM team via email or visit www.ontapmarketing.com

More about the author – Caroline Murphy, OTM consultant.

About Isabel Taylor

It is not hard to love what you do when you are working in a great team, in a fantastic location, with progressive clients! Working with OTM I am able to support clients to engage with both internal and external stakeholders through a variety of different communication strategies. I spend my days doing digital marketing, creating content, implementing strategies, managing campaigns, delivering events, monitoring analytics and creating client reports, directing creative, mentoring our new team members...and so much more.

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