How do we share good news and generate leads during the crisis?

It is important to consider your messaging and distribution strategy carefully at this time as the digital and print media is very full of Coronavirus news. Consider how your organisation can be of assistance and if your good news demonstrates how you are well placed to help.  The link between your news and Coronavirus needs to be genuine and compelling to ensure you do not appear opportunistic nor indifferent.  

If you do decide that your news is genuinely appropriate at the moment our suggestions would include: 

  • Write a media release and share it with relevant media in the industries you are targeting  
  • Self publish an article on your own website/blog and also make sure there is a feature on your home page 
  • Self publish an article on LinkedIn 
  • Create a post on social media 
  • Consider setting up a paid digital campaign, advertising on social media such as LinkedIn, Facebook or Instagram (platform depends on who you are trying to reach) 
  • Use testimonials from existing clients or users 
  • Send an announcement via email to your existing database encouraging them to share the news with their networks 
  • Depending on who you are trying to reach it is important that in any of the communications or advertising activities you have a clear call to action so that you can capture people’s interest quickly. This could be a landing page on your website with a form to convert; it could be a form or other call to action within the digital advertisement itself (i.e. a Facebook form, Facebook callback button)