The volume of digital marketing emails, social media posts and other online content has increased so much in recent weeks. Should I be doing it too and how do I stand out?

Great question that I’m sure we are all feeling right now.  Our advice is that yes, you should be doing digital marketing, however make sure that what you are sending/posting/publishing is relevant to your audience right now.  In short:

  • Make sure you are addressing a need with your communications
  • Make it creative and engaging
  • Send it to the relevant people
  • Don’t pop up out of the blue in someone’s inbox unless it is going to make sense for their current situation.

See 17:48 – 18.40 in this recorded webinar for more on this question.