Great question that I’m sure we are all feeling right now. Our advice is that yes, you should be doing digital marketing, however make sure that what you are sending/posting/publishing is relevant to your audience right now. In short:
- Make sure you are addressing a need with your communications
- Make it creative and engaging
- Send it to the relevant people
- Don’t pop up out of the blue in someone’s inbox unless it is going to make sense for their current situation.
See 17:48 – 18.40 in this recorded webinar for more on this question.