What ways can we look at short term planning and being nimble?

Dive into your data! Recognise where the majority of your revenue comes from and focus on service delivery across the most effective channel based on your analytics. Localise with Google Ad spend, or segment your EDM messaging to suit the most engaged user lists or consumers geographically.

Get close to your CFO and technology team, talk about necessity. If there is a need to run lean for while, turn off what’s not working!